How Hyundai Used Multivariate Testing to Convert 62% More Visitors

How Hyundai Used Multivariate Testing To Increase Conversions

Hyundai reached out to Traffic4U, a VWO certified premium partner to increase the conversion rate from its car model pages.

Using VWO, Traffic4U identified three changes that could improve brochure downloads (visitor to lead conversion). They adopted multivariate testing to find out if these changes would in fact improve conversion rate. 

In this concise case study, you'll learn:

  • Why A/B testing is not ideal everywhere
  • When you should adopt multivariate testing
  • How multivariate testing helps in quickly identifying the best converting variation