How Tinkoff Bank Increased Conversions Through Process Driven Conversion Rate Optimization

How Tinkoff Bank Increased Conversions Through Process Driven CRO

When Tinkoff Bank, Russia's best consumer digital bank 2015*, realized that its credit card application page had a high bounce rate they decided to join hands with VWO.

Tinkoff adopted a process-driven approach and the three tests that followed regiestered improvements of 15.5%, 12.8% and a whopping 35.8% in completion rates of application form.

In this case study eBook, you'll learn:

  • How process-driven CRO unlocks the true potential of your lead generation mechanism
  • How CRO justifies its cost through easily measurable improvement in key metrics
  • 3 key ways to tweak your lead-gen form for higher conversions