VWO eCommerce Consumer Survey Report 2017

56% of the shoppers said that they had made a purchase from an international store and another 31% were willing to experiment.
95% of shoppers agreed that they look at products from different sellers before completing a purchase.
51%  of shoppers combine their offline and online shopping experiences.


We interviewed online shoppers about their online buying habits and their experiences with the current eCommerce enterprises.

Based on their responses and quotes from seasoned eCommerce experts, this report attempts to provide insights on the following aspects:

  • Market Expansion Challenges (before a visitor lands on your website)
  • Website Optimization Challenges (when a visitor lands on your website)
  • Challenges with Logistics (after a visitor completes a purchase)