Conversion Rate Optimization (CRO) as a concept has become popular across industries, owing to its direct and profound impact on the bottom line. The application of CRO, however, in most organizations has been far from optimal—inadvertently causing them to leave money on the table.
An optimal or structured CRO program requires certain key elements that ensure its success. The elements include the following:
- People
- Tools
- Processes
- Goals
- Culture
This eBook aims to cover these elements comprehensively and provide you objective pointers to start a CRO program (or improve an existing one).
