[Case Study] How RuneScape Increased Revenue from Website by 10%

RuneScape, the massively popular online game, used VWO to improve user experience on its website. The team at RuneScape followed a structured Conversion Optimization (CRO) process to help visitors complete their game-item purchases with minimum friction.

After going through this case study, you’ll learn the following:

  • The structured process of Conversion Optimization
  • How to use Heatmaps and Visitor Recordings to monitor user behavior
  • How to run follow-up A/B tests after a successful test