Making the most of your ad spend means that your PPC account should be completely in tune with your landing page and your website as a whole. This means, focussing on everything from keywords, to the ad copy, to the content and overall feel of the landing pages. To ensure a high conversion rate from PPC, it all needs to align into a single cohesive message, one which is in line with your goals.
In this free webinar recording, experts from VWO and Hanapin Marketing discuss secrets to keeping a cohesive PPC account and give hard data to show what works and what doesn’t.
You'll get advanced PPC tips on:
Testing and analyzing your landing pages and ad copy to arrive at the most effective message
Selecting and grouping the keywords which are most relevant for your campaign
Using targeted landing pages to increase conversions