e-hoi is a cruise specialist that allows travelers to book all kinds of cruises offered by major shipping lines worldwide.
In this success story, we look at the challenges the team at e-hoi was facing while trying to optimize its website and how VWO Plan, helped their CRO team streamline its processes and improve productivity.
Highlights of the success story
With the help of VWO Plan, the CRO team at e-hoi was able to achieve the following:
- Build a well-structured, centralized repository for collecting observations from research at one place.
- Align CRO experiments with overall business goals by using an objective framework for defining and prioritizing all the test hypotheses.
- Plug efficiency leaks and improve productivity by keeping the optimization process lean.
