[Webinar] Checkout Optimization Best Practices

Within this webinar, Skis.com and Trinity Insight will spotlight the framework for an effective ecommerce optimization methodology. This data-driven process from start to finish will be presented and we will highlight a customer success story with Skis.com

In conjunction with the process and case study, Trinity will highlight core optimization areas that we are executing with our partners and provide details into prospective focal points to improve as your website gets ready for peak season.

Key Takeaways:

  1. How to leverage data to isolate "friction" areas within your user experience
  2. How to understand the revenue impact of your testing and segmentation efforts
  3. Key practices to improve your templates within fundamental transactional pages
  4. A roadmap so you can start and execute this process within your business

Duration: 45 mins + 15 mins (Q&A)


Meet the Speakers

Jeremy WeisJeremy Weis, Director of UX Programs, Trinity
After gaining 5 years of experience in ecommerce at an online office supply retailer, Jeremy soon realized all of the conversion hurdles that retail websites were unintentionally giving their users and the opportunity that presented itself with optimizing those experiences. With a skill set focused around user experience design that includes web analytics, marketing, and content management, Jeremy joined Trinity Insight in April of 2011 as a Senior Conversion Analyst. Since joining Trinity Insight, Jeremy has enjoyed uncovering the challenges that present themselves with clients’ websites and creating and testing solutions to improve the user experience.

Scott-TouchetteScott Touchette, Director of Technology, Skis.com
Scott Touchette is the Director of Technology at Summit Sports LLC and has been with the company for over 12 years. During that time, he has overseen and played a key role in all website and 3rd party integrations including but not limited to: multi-website re-platform from Xcart to Demandware, integrations with Amazon.com, eBay.com, Buy.com/Rakuten.com, Adobe Scene7, Power Reviews, Social Annex, Google (Analytics, Trusted Stores, Merchant Center), UPS, and more.