Webinar - Running Smarter Retargeting Campaigns: From Ad Copy to Landing Page

ONE COPY + ONE LANDING PAGE + ONE MESSAGE = MANY CONVERSIONS.

Key Takeaways From the Webinar:

1) Split testing starts before the landing page; it starts in the ad copy; the message needs to carry through.

2) Learn from your competitors’ past tests without needing to run them yourself.  Don’t make the same mistakes twice.

3) Leverage all of the tests ever run (>99% of Adwords campaigns ever) to know what offers work best for which markets.

4) The trick to keeping visitor interest, from ad copy to landing page, intact.

Duration: 45 mins + 15 mins (Q&A)

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