Webinar - Running Smarter Retargeting Campaigns: From Ad Copy to Landing Page
ONE COPY + ONE LANDING PAGE + ONE MESSAGE = MANY CONVERSIONS.
Key Takeaways From the Webinar:
1) Split testing starts before the landing page; it starts in the ad copy; the message needs to carry through.
2) Learn from your competitors’ past tests without needing to run them yourself. Don’t make the same mistakes twice.
3) Leverage all of the tests ever run (>99% of Adwords campaigns ever) to know what offers work best for which markets.
4) The trick to keeping visitor interest, from ad copy to landing page, intact. Duration: 45 mins + 15 mins (Q&A)
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Meet the Speakers
Channel and Co-Marketing, VWO
Sushant is a Conversion Optimization enthusiast and heads Channel and Co-marketing operations at VWO. Sushant has previously driven content marketing campaigns for eCommerce and can talk for hours about Google Analytics and Adwords.
Founder and CEO, SpyFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors’ AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence.